In an article for the paper, Andrew Bridge – managing director of Virgin Mobile Canada and trustee of Virgin Unite gives his top ten ways to motivate the next generation of workers:
1. Show opportunities for job growth
2. Teach (and show) them they are making a difference

ge them to have their own personality
4. Embrace social media
5. Walk the talka
6. Give it to them straight
7. Give them challenging and interesting work
8. It’s okay to make mistakes
9. Location, location, location
10. Have fun